When it comes to lip balms, the market is literally cluttered with popular name brands and the not so popular name brands. In all honesty, many of these products are full of hype and they’re truly overrated. Besides the hand full of brands that actually do give you results, you’ll most likely be suckered in to buying the one’s that are “all show and no go.” Luckily we live in the “digital age” and this gives us consumers more information and topics for research. Did you know that Chapstick and Burt’s Bees are no longer the best selling lip balms on the market? More than likely you probably haven’t heard, but it’s oh so true and this is why. https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick
There’s a newer, more beneficial brand that’s making all the waves as of today and it’s known as “Evolution of Smooth.” Since it’s inception back in 2009, this small brand has steadily grown and improved on it’s product line and as of today, over 1 Million of these contemporary lip balms are sold on eBay and other stores. The brand/company is worth an estimated $250 Million and it will only get bigger in the coming years. Company estimations are to be worth around the $2 Billion mark by the year 2020. That’s right! EOS lip balm stands out simply because it’s more beneficial, has better marketing, has a proven track record, and it lacks the harmful chemical additives that’s found in the other brands formulas.
Some of the hottest names in showbiz are using the products. Cristina Aguilera, Miley Cyrus, Demi Lovato, and others have all been spotted applying these colorful orbs in public. The brand’s social media presence on Facebook is dominating as well while being in the hundreds of thousands when it come to followers.